Advisor, Speaker, & Writer
About
Roger Mader is an author, professor and advisor to inspired executives and companies large and small. He co-founded and serves as managing partner of Ampersand to help big companies act small, and small companies get big.
As co-founder and Managing Partner of Ampersand and Ampersand Print, Roger continues his quest to promote free markets, to produce uncommon growth using uncommon means
For over three decades Roger had guided executive teams to identify and capture new sources of revenue and to align their people to achieve higher purpose.
He and his teams apply Ampersand’s Balanced Growth Agenda, Propeller Model, 5P Framework, Innovation Strategy, and 4D method of human-centered design, to analyze macro trends to anticipate, quantify and serve emerging demand. His researchers study human behavior to qualify needs and frame new business opportunities. He guides multi-disciplinary experts and cross-functional client teams to match latent demand to breakthroughs in supply, designing new products, services and experiences to capitalize on growth opportunities hidden in plain sight.
His work focuses on ensuring that customers’ needs are deeply understood, that human behaviors and impediments are addressed, and market opportunities are framed so that executives appreciate the risk required to earn outsized rewards, and to mitigate those risks fearlessly.
You can read his mind at rogermader.com, and contribute to the research for “The Da Vinci Co“, an investigation into the uncommon mix of capabilities that will differentiate the winning organizations of the future. His current exploration into Purposeful Enterprise will be published as a forthcoming text.
For short video lessons, see Roger at Ampersand’s Youtube channel.
Get in touch
Roger is always available for side collaborations and talks worldwide. If you want to chat about design, books, wine, or anything else, don’t hesitate in reaching out.
Ampersand Print 
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