Purposeful Enterprise

Equipping leaders and organizations to make positive change in the world.

We cannot choose our destiny. But we can choose our purpose. This journey can transform your career and your enterprise, but it starts with you. 

This book explores how to specify a compelling purpose that galvanizes a team, aligns action, fulfills a promise, and drives performance.

Learn how your enterprise can craft a shared purpose for a better tomorrow, today.

Purposeful Enterprise is the leadership guide for the 21st century.  Steeped in behavioral science and illustrated with valuable case studies, Roger Mader provides a step by step guide to create long-term organizational value.  And it all starts with a profound understanding of Purpose.

— Paul J. Zak, PhD, author of Immersion: The Science of the Extraordinary and the Source of Happiness

In my own career, research, and writing, I’ve come to appreciate the differential impact of striving for a higher purpose. This matters in our personal lives and in our careers. Roger Mader’s book offers a framework to ensure that you and your enterprise act on Purpose.

— Henry King, Innovation & Transformation Leader, Salesforce; author of Boundless; A New Mindset for Sustainable Business Success

At the Faculty of Management at Dalhousie University we prepare people to work with, inspire and lead others to tackle complex challenges and receive responsible results.  When I met Roger Mader, I knew our students would be inspired by his purposeful teaching and that his participation in our community would help us advance our mission. I am confident that leaders and students of management will benefit enormously from his framework for crafting purpose into every aspect of their organisation.

— Kim Brooks – Provost, Dalhousie University

Those of us who have been fortunate enough to find a ‘good career’ have likely come to appreciate the vital importance of finding meaning in our lives, at work and at play, with our families and with our colleagues. Roger has captured the essence of what it means to act on purpose in a book which is equal parts framework, personal reflection, and entertaining romp through the story behind the stories of business lore. I highly recommend this as a read for anyone who suspects they could use a nudge to dig a little deeper to manifest what matters.

— Geoff Tuff, Best-selling co-author of Detonate and Provoke

Viktor Frankl’s inspirational book, Man’s Search for Meaning, a study of the psychological foundations for belief in a higher purpose, has been a guiding lesson for for me since college. Roger Mader’s Purposeful Enterprise extends that pursuit from the personal to the professional. Leadership is all about knowing, conveying, and living with a clear purpose every day.  Mader’s 5P framework gave us a clear path to put our purpose into practice, create alignment in our initiative for BIPOC women and Industry in Rochester, MN and inspired us that, when your work is driven by purpose, you can accomplish great things.

— Kim Norton, Mayor – Rochester MN

Roger Mader’s efforts are part manifesto, part field guide, and part cookbook. It’s not enough to demonstrate the power of purpose. He provides the instruction manual to put it into practice in your organization.

— John Rosling, CEO, Contexis